March Rookie Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 3 to March 3. Only idols who debuted in 2023 or later were considered for the rankings.

STARSHIP Entertainment’s new girl group KiiiKiii topped this month’s list with a brand reputation index of 1,592,255. High-ranking phrases in the group’s keyword analysis included “I DO ME,” “DEBUT SONG,” and “Gen Z Charm,” while their highest-ranking related terms included “debut,” “freedom,” and “hip.” KiiiKiii’s positivity-negativity analysis also revealed a score of 84.91 percent positive reactions.

SM Entertainment’s new eight-member girl group Hearts2Hearts took second place for the month with a brand reputation index of 1,407,391.

BABYMONSTER ranked third with a brand reputation index of 1,321,329, a 21.95 decrease in their score since last month.

BOYNEXTDOOR came in fourth place with a brand reputation index of 1,234,963, while TWS rounded out the top five for March with a score of 1,158,155.

Check out the top 20 for this month below!

1. KiiiKiii
2. Hearts2Hearts
3. BABYMONSTER
4. BOYNEXTDOOR
5. TWS
6. KISS OF LIFE
7. RIIZE
8. ZEROBASEONE
9. QWER
10. MEOVV
11. tripleS
12. izna
13. RESCENE
14. ILLIT
15. KickFlip
16. UNIS
17. HORI7ON
18. EVNNE
19. ARTMS
20. KATSEYE

Watch many of the above groups perform at the 2024 MBC Music Festival on Viki here:

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And the 2024 SBS Gayo Daejeon below!

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