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Published on 09/04/25 – Updated on 09/04/25
Murcia is set to expand its hotel offering with a new four-star hotel scheduled to open in 2027.
The property will be managed by Soho Boutique Hotel, marking its first project in the Region of Murcia, while the hotel will be located on Juan Carlos I Avenue.
Soho Boutique Murcia will feature 90 rooms and provide several amenities, including its own parking, a gym, meeting rooms, and a rooftop pool.
The hotel is being developed by Grupo Jemeca, a Murcian company owned by the Mengual family, who will also retain ownership of the property. Moreover, the construction is currently underway.
This new hotel is part of Soho Boutique’s strategy to expand its presence in emerging destinations across southeastern Spain. The chain is also planning multiple openings in other Spanish cities, including Granada, Madrid, and Valencia, with more than a dozen new properties added by 2025. Soho Boutique is also investing in its coastal portfolio through its Moon Dreams brand, which offers accommodations in key seaside locations.
This development supports the city’s ongoing efforts to diversify its tourism infrastructure, catering to both business and leisure visitors. The new property will add to the region’s range of hotel options, reinforcing the city’s position as an emerging destination for both domestic and international travelers.
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