Penn Bolsters ESPN and ESPN BET Synergies with Mint Club

Penn Entertainment has unveiled a new initiative that seeks to create further synergies between the ESPN app and the ESPN BET sportsbook. According to the announcement, the company has revealed the ESPN BET Mint Club, a new community feature that will further personalize and enhance the experience for sports bettors.

Penn Introduces ESPN BET Mint Club

The Penn Entertainment explained that the new feature, the name of which alludes to ESPN BET’s signature mint color, will empower ESPN users with the opportunity to link their ESPN and ESPN BET accounts. Those who join the Mint Club will get to experience more personalized sports betting and access a variety of benefits.

Among other things, Mint Club members will receive access to exclusive offers, promotions, giveaways, deposit bonuses and profit boosts, among other benefits.

ESPN BET Adds New Features

In addition to that, customers will have access to two new product features, namely ESPN’s Favorites Ticker and Enhanced Bet Tracking. These new product features will be available to ESPN BET Mint Club members, providing them with an edge over their peers.

The Favorites Ticker will effectively allow customers who have selected their favorite teams to see a favorites ticker highlighted across the top of their home screen on the ESPN BET app. This will allow players to easily track the games of their favorite teams and quickly place wagers on the clubs they truly care about.

At the same time, ESPN BET confirmed enhancements to its general Bet Tracking. Mint Club members will therefore be able to see upcoming bets and scoreboard in the Scores section of the app.

These are the latest in a series of enhancements and updates designed to drive synergies between ESPN and ESPN BET.

ESPN BET Struggles Despite Its Best Efforts

Despite its attractive features and association with the popular sports media outlet, ESPN BET has largely struggled to gain traction. The sportsbook, which is the brainchild of Penn Entertainment and the Walt Disney-owned ESPN, has so far failed to challenge the established powers in the American sports betting sector and make a dent in DraftKings and FanDuel’s dominance over the market.

As a result, ESPN BET recently reported EBITDA loss of over $109 million, sparking certain doubts about its future. Per the agreement, on the brand’s third anniversary, the parties behind the sportsbook can “do what’s in their best interests.”

However, ESPN BET seems bullish on turning the tables and attracting more fans with its cutting-edge features, at least for now.