BetGames appoints Adam Miles as new Head of Sales

Leading games provider BetGames has started 2025 with familiar positive growth, strengthening its commercial team by recruiting Adam Miles as its new Head of Sales.

Miles joins BetGames following roles with some of the industry’s most prominent suppliers, including 1x2gaming and, most recently, Pragmatic Play, where he served as Business Development Manager.

The appointment comes after BetGames announced the introduction of a new vertical to its RNG content offering, with the first four new games released recently.

Miles will guide BetGames’ sales division throughout an exciting period of transition in which the developer is diversifying its provision of RNG games. The move will complement its existing best-in-class Live Casino offering with slots and experimental content to deliver its global partners a more comprehensive suite of products to support them in nurturing sports-savvy, casual players into gaming players.

BetGames’ new Head of Sales has extensive expertise in developing and executing sales strategies in alignment with broader company objectives, as well as forging relationships with prospective customers in target markets.

Miles’ leadership qualities will ensure the sales team’s effective coordination and strategic direction, facilitating the provider’s expansion in regulated markets across the globe.

Andreas Koeberl, CEO at BetGames, said:

It is an exciting time to be a part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition. We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames’ success in the coming years. Adam will reshape the sales organisation as a first step.

Adam Miles, Head of Sales at BetGames, said:

BetGames is a pioneer in the Live Casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth. I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products.