What’s the hot new trend in tech product names? Agent + anything. It’s only a matter of time until AgentAgent hits the market.
Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way,
Marketers love a bandwagon, and this one definitely has wheels. The nice thing about trends like this is they make life easy for anthropologists to date technologies. If it starts with a lowercase “i,” you know it was created around 1998. (Unless it’s “iCarly” — great show — which premiered in 2007.)
Now here are this week’s AI-powered AgentMarTech releases:
- Tavus launched three AI models designed for human-AI interaction. Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. These models provide foundational components for realistic and responsive video agents.
- Semrush introduced AI Optimization (AIO), an enterprise tool for managing brand presence in AI-powered search platforms. AIO allows businesses to track, analyze, and influence their search visibility. (Semrush is MarTech’s parent company.)
- Marketer.co launched AI services for workflow automation and digital marketing. Features include AI-driven content creation, automated lead nurturing, predictive analytics, SEO and PPC automation, and CRM workflow integration.
- Branch updated its Performance offering, a privacy-focused attribution solution that tracks user journeys across web, app, and offline interactions for growth marketers.
- Totaligent launched a beta website showcasing its AI-powered marketing platform. The platform applies AI and big data to optimize audience engagement and prevent fraud.
- Coveo announced advancements in its AI solutions, including Coveo for Agentforce, an expanded API suite, and the Coveo Agentic AI Design Partner Program to support AI-driven projects.
- Jivox released an AI-powered creative compliance tool for retail media ads. The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines.
- Agora launched the Conversational AI Engine, which enables developers to build interactive voice experiences. The engine supports real-time, low-latency voice processing for AI-driven applications.
- Akeneo introduced updates to its Product Cloud platform. New features include centralized regulatory information, AI-enhanced product record enrichment, and customer insight-driven product optimization.
- Algolia launched AI-powered search ranking features. Advanced Dynamic Reranking refreshes relevance in real-time, while Multi-Signal Ranking tailors results using multiple data inputs.
- Demandbase introduced Agentbase, an AI-powered system for account-based marketing and sales. It identifies high-value accounts, automates workflows, and aligns sales, marketing, and revenue teams.
- Mood Media launched Messaging Copilot, a tool within its Harmony Messaging platform. The solution combines AI-generated scripts with professional voice talent to streamline in-store audio messaging.
- Yext launched Yext Scout, an AI-driven search and competitive intelligence tool. It tracks brand visibility in search results, compares performance against competitors, and provides optimization recommendations.
- Kaltura introduced TV Genie, an AI-powered solution for media companies. It personalizes streaming experiences and automates content curation and enrichment.
- Crossware introduced AI-driven tools for business automation. Its solutions streamline digital signature deployment and provide real-time analytics for engagement and compliance.
- AdOmni launched Jeen AI, an AI agent for campaign planning and optimization in digital video and out-of-home advertising. Features include strategy recommendations, data insights, and automated campaign planning.
- HappyOrNot launched AI-powered feedback analysis. Its new features categorize and summarize customer feedback, turning unstructured data into actionable insights.
- Alta launched AI Revenue Workforce, a set of AI agents for sales and revenue operations. Agents automate tasks like lead research, outreach, and data analysis while integrating with marketing and sales platforms.
- Segwise introduced Creative Analytics and Insights, an AI tool for mobile game and app advertising. The solution analyzes creative elements to optimize ad performance and return on investment.
About the author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
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