Trump’s World Liberty Financial launches strategic token reserve to bolster major crypto assets

• The Macro Strategy will form the backbone of World Liberty Financial
• With the token reserve, WLFI is hoping to enhance stability, foster growth, and build trust
• WLFI also indicated that it wants to form partnerships with traditional financial institutions

World Liberty Financial has launched a strategic token reserve designed to boost major cryptocurrencies.

In a post on X, the Donald Trump-backed project said:

“World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like Bitcoin, Ethereum, and other cryptocurrencies that are at the forefront of reshaping global finance.”

According to the announcement, the Macro Strategy will serve as the financial backbone of WLFI, allowing the platform to enhance stability, foster growth, and build trust.

World Liberty Financial also said that it would be seeking strategic partnerships with traditional financial institutions to contribute tokenized assets to the reserve.

Dear WLFI Community,

We are thrilled to announce a transformative initiative that marks a significant milestone in our journey together. World Liberty Financial (WLFI) is proud to unveil the Macro Strategy, our strategic token reserve designed to bolster leading projects like…

— WLFI (@worldlibertyfi) February 11, 2025

Making money from crypto

Just last week, WLFI said it wanted to create a token reserve.

Chase Herro, World Liberty Financial’s co-founder, was speaking at Ondo Finance’s inaugural summit in New York when he made his comments. However, at the time, he didn’t specify what purpose holding a reserve would be for the platform.

The announcement comes at a time when the Trump family are increasing their holdings in the crypto market.

Ahead of Trump’s inauguration last month, the US president launched his $TRUMP memecoin, which peaked at around $75. Shortly after, Melania Trump followed with her $MELANIA memecoin.

Trump and his affiliates own a 60% stake in World Liberty Financial, which, at the time of publishing, holds nearly $39 million worth of crypto assets. A majority is held in Tron and USDC, according to Arkham Intelligence data.