The Game Company raises $10M on blockchain-based cloud gaming

The Game Company (TCG), a Dubai gaming startup, has raised $10 million through equity and token sales to build the next cloud gaming infrastructure based on blockchain technology.

Over the past two years, the company said it has built a platform that can be used to play any games from PC or consoles, on any device, anywhere in the world, thanks to its patented low-latency proprietary tech that allows lag free gameplay.

The Game Company has already been piloting the system with various early adopters. In September 2024, TGC announced its strategic collaboration with Aethir, a provider of decentralized GPU-based compute infrastructure. Since then, it has joined Google’s and Microsoft’s startup programs. Aethir finds underused graphics processing units (GPUs) and, with the help of incentives from blockchain tokens, gets the providers to deliver AI processing or cloud streaming services to the applications that need it.

Both TGC and Aethir operate in the cloud gaming and decentralized infrastructure space, but Masud said his firm approaches things differently. Aethir focuses on using underutilized GPUs to provide decentralized computing power for AI and blockchain applications.

TGC, on the other hand, uses proprietary ultra-low latency cloud technology to deliver high-performance gaming without the need for expensive hardware. The goal is to make gaming more accessible to everyone, he said.

“While we can optimize for underutilized GPUs, we’re not limited to that approach. With partnerships from major cloud providers, TGC now covers 98% of the globe,” Masud said.

Telcoin and its CEO Paul Neuner, BullPerks and Singularity DAO led the round, with over-the-counter investments through NodeMarket.

The company said it aims to deploy its native cryptocurrency token followed by the public product launch later this year. The recent funding round follows the initial $5 million raised in April 2023 at a $40 million post money valuation. It also raised $7.5 million in token sales. The Game Company said it has 500,000 wait-listed users for its upcoming cloud-gaming platform.

The Game Company isn’t the only cloud gaming infrastructure. It competes with already established
big tech firms such as Nvidia with its GeForce Now, Amazon’s Luna and more. And it’s also years behind those other companies.

CEO Osman Masud said in a statement that TGC distinguishes itself from its competitors thanks to its low-latency patented technology, which simplifies lag-free gameplay on any device.

“Most of the new capital will be used to enhance the platform and its integration within Web3 as well
as Web2 ecosystems, hoping to take on legacy cloud-gaming with a twist of blockchain,” said Masud. “This funding validates our approach to addressing gaming worldwide and making it accessible to people anywhere in the world, without any hardware or software restrictions.”

He added, “Our proprietary patented technology allows us to compete within the industry with the
power of blockchain, making it easy for anyone, anywhere in the world to play PC or console games,
lag-free through cloud gaming.”

The platform enables players to play games like Call of Duty, Fortnite, Rocket League and more from any device, without any specific hardware, software or download requirements. The company also claims to have its platform alpha tested in over 33 regions worldwide, with its latest UAE testing seeing over 43,000 sign ups, with more than 41,000 on-chain transactions and over 10,000 new unique wallets created on the blockchain in just under 48 hours.

“The Game Company’s cloud gaming platform perfectly aligns with the Telcoin Association’s vision,” said Paul Neuner, CEO of Telcoin, in a statement. “By leveraging mobile operator infrastructure globally to connect users with premium gaming experiences, they demonstrate exactly how Telcoin Network can transform access to Web3 services worldwide through existing telecom channels.”

Currently, The Game Company has access to over 1,300 titles from Steam, PlayStation and Microsoft Store through its cloud based infrastructure on any device with a stable internet connection.

“I’ve always believed in supporting projects that challenge the norm. The Game Company is doing just
that by making high-quality, lag-free Web3 gaming accessible to everyone on any device. Their
innovative cloud tech is a game-changer, and I’m excited to back them as they transform the future of
gaming,” saidEran Elhanani, CEO of BullPerks, in a statement.

Masud said that TGC has completed testing across multiple cloud providers, including AWS, Google Cloud, and Tencent Cloud, with Microsoft Azure emerging as a key partner. Given Azure’s competitive edge in LATAM, TGC is leveraging its infrastructure to scale operations in the region, he said.

“The AI boom has spurred massive demand for GPUs and cloud gaming,” Masud said. “As many enterprises seek to implement emerging technologies into their businesses, cloud-based infrastructures have the potential to provide ease of access not just for games but also for emerging tech to broader retail markets, especially within developing areas such as Asia Pacific and Latin America.”

Masud said The Game Company was officially registered in December 2022, but ideation and development started in January 2022. The company has 84 full-time, part-time and consulting staff.