A$AP Rocky to Be Honoured with the Cultural Innovator Award at the Fashion Awards 2024 Presented by Pandora

WEBWIRE – Monday, December 2, 2024

We are delighted to announce that multi-hyphenated artist, entrepreneur, actor and fashion icon, A$AP Rocky, will be honoured as a Cultural Innovator at The Fashion Awards 2024 (TFA) presented by Pandora, taking place tonight at the Royal Albert Hall, London. TFA, organised by the BFC, is a key fundraiser for the BFC Foundation and celebrates the role of fashion at the intersection of culture and entertainment, spotlighting creative talent and telling the stories of the year in fashion. The Cultural Innovator Award celebrates a leading innovator and imagemaker in the entertainment industry, who over the course of the year, has created viral fashion moments which have had a profound impact on the fashion industry and wider culture.

A$AP Rocky has taken the world by storm since his emergence in 2011, dominating the music industry and clocking over 17.5 billion streams for his music to date. Rockys music videos have also earned a staggering 3.5 billion combined views on YouTube. In 2018, following two critically acclaimed, #1 debuts on the Billboard 200 with his albums LONG.LIVE.A$AP and AT.LONG.LAST.A$AP, Rocky released his third studio album, TESTING. The album has garnered over 1 billion streams worldwide, landing at #1 on the iTunes charts in 16 countries upon release. Most recently, Rocky has released two new singles HIGHJACK and RUBY ROSARY which will both be featured on his upcoming fourth studio album, Dont Be Dumb.

Rocky is widely regarded as a fashion icon and has been a part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Moncler, Guess and Fenty Skin. Rockys creative agency AWGE has launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV and more. In June 2024, Rocky made his Paris Fashion Week debut with his highly anticipated show A$AP Rocky: AMERICAN SABOTAGE” Rocky also starred in Baz Luhrmanns 2015 film, Dope.

Caroline Rush, Chief Executive, British Fashion Council: We are thrilled to honour A$AP Rocky with the Cultural Innovator Award tonight. Rocky has had a resounding impact on the creative industries and popular culture this year – from his Paris Fashion Week debut to designing the retro futuristic neighbourhood in the Monclers The City of Genius in Shanghai. Through these collections and the promotion of his upcoming album Dont Be Dumb, he has firmly positioned himself at the intersection of culture and innovation. We are also incredibly grateful for his continued support of UK designers and retail.

TFA is the primary fundraiser of the BFC Foundation (Registered Charity Number: 1185152), which supports the future growth and success of the British fashion industry by focusing on education, grant-giving and business mentoring. The generosity and commitment of partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for The Fashion Awards 2024 presented by Pandora alongside our Official Partners: 1664 Blanc and The Peninsula London.

EDITORS NOTES

In August 2019, Rocky dropped the new single Babushka Boi accompanied by a viral Dick Tracy-inspired video featuring A$AP Ferg, ScHoolboy Q, A$AP Nast and Kamil Abbas, which went on to receive a 2020 MTV Video Music Award nomination for Best Art Direction. Rocky continued to release hit singles throughout 2022, most notably Praise The Lord featuring Skepta and Durdenhauer which went double platinum later that year. In 2023, he released his song Same Problems? in honor of the many young artists who had tragically and suddenly passed in recent years along with RIOT (Rowdy Pipen) produced by Pharrell Williams. Rockys creative agency AWGE has launched the careers of notable artists including Playboi Carti, slowthai, and Smooky MarGielaa.

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